Dairy Regional Sales Head - Africa


Formed in early 2020, ofi is part of a strategic reorganization of Olam where a carve-out from Olam and listing on the UK stock exchange in planned in the second half of 2022. 

ofi is a global leader at the forefront of food & beverage consumer trends. Through its complementary portfolio of cocoa, coffee, dairy, nuts and spices ofi delivers sustainable, natural, and plant-based ingredients & solutions to its global and diversified customer base.  ofi have 20,000+ employees, is in 51 countries and supplies food and raw materials to over 8,000 customers. 

One in five chocolate bars produced anywhere in the world use our cocoa beans and products. We supply enough coffee beans to brew over 90 billion cups of coffee and our nuts, spices and dairy products are used in millions of products around the world. But we don’t just source or grow the raw materials for these products: our team of chefs and food scientists are working closely with our customers, sharing our fresh ideas to inspire new concepts. Making it real at every step, from plant to palate.

We’re also driven by our Purpose – ‘Be the change for good food and a healthy future’. By working with ofi, you’ll be helping to create real impact on the ground. Sustainability is built into our business model - from our offices to our farming operations and supply chains, we’re acting across issues as diverse as farmer poverty, deforestation and greenhouse gas emissions.

Three pillars of focus of this role:

  1. Business Development – depth and width
    1. We are already selling to key buyers in West Africa in 5 large markets. Further building depth with these buyers is important 
    2. We also need to open new customers in new and existing markets. Identification of the right counterparties and managing the risks will be critical.
  2. New Product Development
    The role requires focus on applications of milk powders and relaying inputs to our R&D team to develop new application focussed products. Further fine tuning our existing recipes to meet end user requirements in different markets is also desired. This role will involve closely working with the dairy technologists and food scientists and learning more about dairy on the go.
  3. Exploring P&L opportunities 
    The role demands exploring possible opportunities for distribution of milk powders through various possible models of stock and sell, JV with a distribution partner or direct distribution and could become a P&L management role in the future. 


Key areas of responsibility:

  • This role will focus on B2B sales into West, Central and Southern Africa for fat filled milk powder ingredients. It involves finding new customers and building relationships. 
  • Engagement with wholesalers, semi-wholesalers to track local prices, country stock situation and local demand.
  • Actively Track competition activity in the region.
  • Be on top of global demand and supply situation in dairy, movement of global prices and price forecasts. Sharing this information with the customer and become his confidant and assist him in buying at the right times.
  • Aid in the development and implementation of a sales strategy for fat filled powders in bulk and retail formats including sales volumes/values and pricing strategy.
  • Delivery of the budgeted sales metrics - customer wise, grade wise, geography wise
  • Team management – coaching and leading a team of 1 logistics officer and 2 sales managers in the two clusters – west and central Africa. The team will expand as we discover more markets.
  • New Product Development – working closely with R&D team to develop new application/cost down focussed products and solutions in line with the vision of ofi.  
  • Identify new business opportunities within the existing and in new geographic territories and market channels.
  • Manage shipment/logistics issues with customs, clearing agents that may come up.


The Candidate:

  • 5-10 years of B2B/Corporate sales/Key account management/Distributor management/Export sales experience preferably in food/agri-business sector especially in commodities like dairy, rice, sugar, oil, pulses, tomato paste, fertilizers, grains, pasta.
  • Fluent English, French professional level
  • Good analytical and maths skills - Ability to understand global demand and supply analysis for dairy
  • Regional *Africa experience esp. in west African markets is important
  • Flexibility to travel to relevant locations on a regular basis

Notitie voor bureaus:

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