Marketing Content and Campaigns Lead (EMENA)


About olam food ingredients (ofi) 
Although you may not have heard of us, the chances are you’ve already experienced a little of ofi today. One in five chocolate bars produced anywhere in the world use our cocoa beans and products. We supply enough coffee beans to brew over 90 billion cups of coffee and our nuts, spices and dairy products are used in millions of products around the world. But we don’t just source or grow the raw materials for these products: our team of chefs and food scientists are working closely with our customers, sharing our fresh ideas to inspire new concepts. Making it real at every step, from plant to palate.

We are also driven by our Purpose – ‘Be the change for good food and a healthy planet’. By working with ofi, you will be helping to create real impact on the ground. Sustainability is built into our business model - from our offices to our farms and third-party supply chains, we’re taking action, across issues as diverse as farmer poverty, deforestation and greenhouse gas emissions. 

On top of that, we also operate at the forefront of food innovation and consumer trends. With a deep-rooted presence in the countries where our ingredients are grown, we are closer to farmers, enabling better quality, and more reliable, traceable, and transparent supply. Our fresh thinking and innovation center capability helps customers create winning consumer products with food & beverage ingredients and solutions that can be nutritious, natural, plant-based, and of course, delicious! We do this with manufacturing, retail and food service customers in the bakery, beverages, dairy, culinary, savory, and snacking categories. Our people have the opportunity to achieve a fulfilling career of rich experiences and ample opportunities for personal and professional growth.

About this role
Based in ofi’s Rotterdam or Koog aan de Zaan office and reporting to the Head of EMENA Marketing, this is an excellent opportunity for a hands-on, customer centric marketing content & campaigns expert specialist to shape our strategy, deliver breakthrough content and help build understanding and awareness of our value proposition with regional customers, in support of ambitious business goals. 

These are exciting times at ofi. The newly created EMENA SIM (marketing, sales, innovation) team at ofi has a collective responsibility to identify category focused market and customer opportunities, match customer needs with relevant offers and fill the customer project pipeline with innovation related projects. 

This newly created team is looking for a customer centric marketing content & campaigns expert to work closely with the customer and platform marketing managers to develop and execute the EMENA marketing initiatives, category campaigns and customer marketing plans. 

This is an excellent opportunity for an individual who excels in brand and content marketing. We’re looking for a collaborative, creative, “think outside the box” team member to create events, campaigns and content that will deliver on marketing goals.  

Here are the main responsibilities of this role: 

  • Support development of all integrated ofi EMENA marketing activities, creating breakthrough, innovative content, impactful marketing assets and campaigns. that will generate awareness, build trust and deliver leads. 
  • Lead content creation across all categories – blogs, white papers, case studies, videos, etc.
  • Manage and execute on the ofi customer communications calendar for the region, including trade show presence/event management. 
  • Support the value proposition development process for identified channel and category solutions in the region.
  • Support senior marketing team executing the development of tools, training and content for frontline staff.
  • Track, evaluate & report campaigns results and provide recommendations for future marketing activities.
  • Participate in strategic discussions, provide creative solutions and contribute to the overall EMENA marketing strategy for ofi.
  • Manage, support, execute special (global brand marketing) projects as they arise.

Experience requirements

  • Bachelor’s degree is required, major in marketing, communications or related field. 
  • Relevant marketing & content development experience. 
  • Prior experience in the Food and Beverage industry is highly preferred. 
  • A solid understanding of integrated communications, digital and social media. 
  • Strong understanding and command of acquisition and retention initiatives, online/social media, direct marketing, public relations, community involvement, advertising and brand management.
  • Excellent written and verbal communications skills, with ability to translate complex messaging into impactful, engaging and easily understood creative content & concepts
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, HubSpot, etc.) is required.  
  • Proficiency with Microsoft office suite, including Word, PowerPoint, Excel, and Outlook are required.
  • Experience of working with colleagues and/or agencies domestically and across international borders 

The candidate
To be successful in this role, the ideal candidate must be able to skillfully navigate across the breadth and depth of our company, establishing effective working relationships with colleagues both across sales, marketing, sustainability & innovation, on a regional and global level. Requirements needed to operate successfully in this role:

  • Strong interpersonal skills are required. Must be able to work well with others and communicate effectively. 
  • Strong business acumen and analytical skills. 
  • Highly action-orientated and delivery focused, able to prioritize and meet deadlines.
  • Used to working in fast-paced, high-pressure environments.
  • Enjoys ‘disruptive’ thinking and exploring new approaches to marketing.
  • Willingness and ability to travel

For recruitment agencies:

We have made a conscious decision to do the recruitment ourselves. Therefore, we kindly ask you to not forward any candidates, as we will not accept their applications.

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